Online-Gigant Alibaba mit Verkaufsrekord am “Singles Day” – nachrichten.at

After simply 68 seconds, the $1 billion mark was crossed.

Approximately 544,000 orders were issued per second, as the state news firm Xinhua reported. Experts had anticipated Alibaba ahead of $ 37 billion in sales. However, due to the financial decline in China, observers had anticipated slower development than in previous years.

Anti-Valentine'' s Day for single

individuals The Singles Day on 11.11. In China, trainees were originally considered a type of anti-Valentine'' s day for songs because the date is all ones. In 2009, Alibaba started providing its consumers high discounts for 24 hours a day. Various rivals followed the example, making the annual “Singles Day” a big discount rate fight.

Many consumers in China are waiting on the “Singles Day” and hold off planned significant purchases such as electronic devices until then. Also in the past year, the day brought the online retailers sales records. Alibaba had the “Singles Day” as typical the night prior to with a huge TV gala preloaded. This year Taylor Swift looked like a star guest.

Clearly overtaken US competition

Alibaba expects around 500 million individuals to take part in the spree of sales, fueled by high rate discount rates. That would be 100 million more than in 2015. Comparable to “Black Friday” and “Cyber Monday”, the most respected days in the United States, the Chinese shopping occasion has actually long considering that left the American design behind. In the meantime, dealerships in Germany are likewise advertising rate decreases on the “Singles Day” pointed out in the date because of the four ones.

In addition to Alibaba now score the Chinese competitors of the market leader such as JD.com. In specific, the Internet company Pinduoduo, which was founded simply four years ago, has actually rapidly battled its method forward with its concentrate on China'' s rural population. The shopping occasion is now likewise thought about as a gauge of the state of mind of Chinese consumers.

After November 11, Alibaba plans to press ahead with its billion dollar listing in Hong Kong. In the 2nd listing, the group wants to gather this month, up to $ 15 billion for financial investments.

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